The City of Airdrie engaged us to redesign the logo for the Airdrie Board of Youth Affairs. The ABYA serves as a bridge between City Council, youth, and the community, functioning as an advisory body to the city, providing a voice for Airdrie youth. Their existing logo was outdated, and didn’t resonate with its members.
For the new logo, we focused on communicating the concepts of vibrancy, collaboration and positive change. The icon is an abstract portrayal of a vibrant community of energetic individuals collaborating together. Stylized Y shapes are used to form humanized figures, connected together to form a flower shape - a symbol of growth and positivity.