Dahdooo makes innovative products for small children and engaged us to design the packaging for their debut product. Lil’ Grips is a set of silicone handles that can slip over any cup, bottle, or juice box. This package needed to communicate exactly what the product is, and how it works in just a few short seconds. Working with a prototype Dahdooo had started, we created a custom die-cut design whereby the product slips over top, giving the effect that the product is on a sippy cup or bottle. Given that the packaging of most baby products is white or pastel, we opted for a darker base color. The O’s on the packaging is a play on the multiple O’s in Dahdooo.