GRAPHIC DESIGN

I work with businesses to create custom design that visually expresses and promotes their brand.

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Brand Identity Design

Reach new heights with a strategically designed brand identity that expresses who your business is at its core and spans across all of your marketing material.

Custom Package

IDENTITY DEVELOPMENT

By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, etc.

Brand Identity packages typically include:

Discovery Session
Logo Development
Tagline Development
Mood Boards
Typography Selections
Colour Palettes
Photography Style Recommendations
Custom Supporting Graphics
Brand Style Guide

Who is this for?
  • Start-ups

  • Companies that have a weak or mis-matched brand identity.

  • Businesses that only have a logo and are in need of a complete, unified identity system.

  • Established companies that have been in business for years and recognize it’s time for a refresh to remain relevant to their customers.

Custom Package

IDENTITY Implementation

Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively across all of your marketing material.

Each business will have different needs when it comes to the specific components needed to implement their brand. These packages could include:

Business Card Design
Signage
Direct Mail, Brochures, or other Print Materials
Copy Writing
Photography
Promotional Items
Social Media Branding
Trade Show Displays
Vehicle Graphics
Etc.

Who is this for?
  • Businesses that have just completed the Identity Development Process.

  • Businesses that have a strong logo and identity system, but require new or additional marketing materials to promote their business.

My Brand Identity Approach

If your company doesn’t have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.

1

DISCOVERY

Core Values
Competitors
Competitive Advantage
Target Audience
Brand Personality
Etc.

2

DEVELOPMENT

Logo Design
Typography
Color Palettes
Mood Board
Supporting Graphics
Style Guide

3

IMPLEMENTATION

Website
Brochures
Promo materials
Signage
Ads
Etc.

Discovery

During this strategic phase, I conduct an in-depth interview to learn about your business and goals. I’ll help you uncover key insights to your business and pin-point what truly sets it apart. This info will provide the foundational framework for the identity.

Development

In this phase, I translate the Discovery phase information into the visual language of your brand - the logo, colour palette, type treatments, supporting graphics, etc. It’s these components working together that form the Brand Identity of your business.

Implementation

This is where we create the specific marketing pieces your business needs to communicate with its customers. The visual language created during phase two informs the design of all tactical materials such as a website, brochure, promo materials, etc.

Print Design

I not only craft brand identities from scratch, but I also design a variety of printed marketing collateral for established companies and organizations that upholds the brand they’ve worked hard to build. I can ensure consistency in visuals and messaging by following a brand style guide, or by examining your existing marketing materials. Custom design projects vary widely and could include trade show displays, annual reports, brochures, etc.

Packaging Design

There’s a lot of parallels between the packaging of a product and brand identity design. You could say the identity design of a business is its packaging. It’s the visual face of the business and has to appeal to the right customer, standout from its competition and clearly and immediately communicate its big idea. Because of these similarities, I offer Packaging Design to my clients as I see it as a form of Identity Design.

Typically, my packaging projects are custom designed, but in some cases, artwork can be selected from my licensing portfolio and modified.

Since the needs of every business is unique, I put together custom packages for my clients. Please get in touch to discuss in greater detail.