Reach new heights with a strategically designed brand identity that expresses who your business is at its core and spans across all of your marketing material.
By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, etc.
Discovery Session
Logo Development
Tagline Development
Mood Boards
Typography Selections
Colour Palettes
Photography Style Recommendations
Custom Supporting Graphics
Brand Style Guide
Start-ups
Companies that have a weak or mis-matched brand identity.
Businesses that only have a logo and are in need of a complete, unified identity system.
Established companies that have been in business for years and recognize it’s time for a refresh to remain relevant to their customers.
Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively across all of your marketing material.
Business Card Design
Signage
Direct Mail, Brochures, or other Print Materials
Copy Writing
Photography
Promotional Items
Social Media Branding
Trade Show Displays
Vehicle Graphics
Etc.
Businesses that have just completed the Identity Development Process.
Businesses that have a strong logo and identity system, but require new or additional marketing materials to promote their business.
If your company doesn’t have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.
I not only craft brand identities from scratch, but I also design a variety of printed marketing collateral for established companies and organizations that upholds the brand they’ve worked hard to build. I can ensure consistency in visuals and messaging by following a brand style guide, or by examining your existing marketing materials. Custom design projects vary widely and could include trade show displays, annual reports, brochures, etc.
There’s a lot of parallels between the packaging of a product and brand identity design. You could say the identity design of a business is its packaging. It’s the visual face of the business and has to appeal to the right customer, standout from its competition and clearly and immediately communicate its big idea. Because of these similarities, I offer Packaging Design to my clients as I see it as a form of Identity Design.
Typically, my packaging projects are custom designed, but in some cases, artwork can be selected from my licensing portfolio and modified.
