shepard station logo designcookie packagingmovie ticket invitationwater color criss cross pattern

BRANDING & Design

I work with visionary clients to provide custom, brand-focused design to help their business grow. I also provide on-going graphic design support, to maintain the integrity of your brand as your business evolves.

Brand Identity Design

A full identity package for new or evolving businesses

Connect with your audience and establish credibility for your business with a unique and cohesive visual expression of your brand. I'll guide you through my process beginning with strategy, where I dig deep to learn all about your business, goals, target market, competition, and more. This foundational design process will result in a well-considered visual brand, setting your business up for success with the proper tools and groundwork for you to build upon.

Packages Typically Include: Strategy, Mood board, Logo Design, Typography Selections, Color Palettes (Primary & Secondary), Custom Pattern/Graphics, Photo Style Recommendations, Business Card Design, Brand Style Guide

Graphic Design

Printed & digital marketing collateral

As your creative partner, I’m here to support you with expert-designed, branded marketing collateral as your business grows and evolves. As a brand-focused designer, the work I create will be on-brand and align perfectly to your brand guidelines.

Example Projects: Ads, Annual Reports, Business Cards, Brochures, Canva Templates, Packaging, Stationery, Stickers, Signage, Social Media Graphics, Vehicle Graphics, Website Design, Etc.

Patterns & Illustrations

Custom art to add personality to your brand

Add a pop of personality to your brand or project with a custom pattern or illustration–a powerful tool to create brand recognition for your business because they are 100% custom to your brand, not from a stock library. Patterns can add interest to collateral, websites, and spaces such as exterior murals and interior walls in an office or retail setting. Custom illustration can be an extra-special touch to a special project, invitation, icons or info-graphics.

Contact me for more details, pricing or to customize a package to suit the unique needs of your business.

Common Questions

What’s a Brand Style Guide?

A Style Guide is a set of guidelines outlining all visual elements of your new Brand Identity. Think of it like a rule book for your brand that must be followed whenever you or a supplier are creating new marketing collateral. Consistency is imperative to maintain a strong brand identity and a style guide can help protect your investment.

Do your packages include photography?

My packages do not include photography, but I strongly encourage all of my clients to invest in professional photography for their websites. I can make photographer recommendations, depending on the look we are trying to achieve for your branding. Sometimes, stock photography may be a solution and I can help you decide what will work best for your business.

Do your packages include writing?

My packages do not include copywriting, but I do require my clients to invest in professional copy for their websites. I'm happy to provide recommendations.

Do you offer payment plans?

Yes I do. I can break your project into 2 or 3 payments. I also accept credit cards to make things easy.

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