Custom Packages

Identity Development

By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, etc.

Brand Identity packages typically include:

Discovery Session
Logo Development
Tagline Development
Mood Boards
Typography Selections
Colour Palettes
Photography Style Recommendations
Custom Supporting Graphics
Brand Style Guide

Who is this for?
  • Start-ups

  • Companies that have a weak or mis-matched brand identity.

  • Businesses that only have a logo and are in need of a complete, unified identity system.

  • Established companies that have been in business for years and recognize it’s time for a refresh to remain relevant to their customers.

Identity Roll-Out

Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively across all of your marketing material.

Each business will have different needs when it comes to the specific components needed to implement their brand. These packages could include:

Business Card Design
Direct Mail, Brochures, or other Print Materials
Copy Writing
Promotional Items
Social Media Branding
Trade Show Displays
Vehicle Graphics

Who is this for?
  • Businesses that have just completed the Identity Development Process.

  • Businesses that have a strong logo and identity system, but require new or additional marketing materials to promote their business.

My Brand Identity Approach

If your company doesn’t have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.



Core Values
Competitive Advantage
Target Audience
Brand Personality



Logo Design
Color Palettes
Mood Board
Supporting Graphics
Style Guide



Promo materials


During this strategic phase, I conduct an in-depth interview to learn about your business and goals. I’ll help you uncover key insights to your business and pin-point what truly sets it apart. This info will provide the foundational framework for the identity.


In this phase, I translate the Discovery phase information into the visual language of your brand - the logo, colour palette, type treatments, supporting graphics, etc. It’s these components working together that form the Brand Identity of your business.


This is where we create the specific marketing pieces your business needs to communicate with its customers. The visual language created during phase two informs the design of all tactical materials such as a website, brochure, promo materials, etc.

Since the needs of every business is unique, I put together custom packages for my clients. Please get in touch to discuss in greater detail.


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