I practice two complimentary design disciplines: Identity Design and Surface Design. As an identity designer, I work with businesses to help them to attract and communicate with their ideal customer through strategic design. As a Surface Designer, I create patterns and illustrations for fabric, giftware, apparel and other markets. I’ve found that my more recent path into surface design has benefited my identity design clients, as custom patterns and illustrations can be a highly effective way to differentiate and add personality to a brand or packaging.
I began my career after graduating from art school, with a degree in Visual Communications. After earning my stripes as a designer/art director at various design studios, I launched my business in 2008. Though I have a lot of experience in the design world, I am still actively learning, evolving, and loving my work.
When not in my studio, I’m typically off galavanting around in the mountains, recharging my creative energy and gathering inspiration for my surface design work. My hometown of Cochrane Alberta is next to the Canadian Rockies, where I love to hike, mountain bike and snowboard.