My approach is guided by the belief that good design should be both artful and purposeful. It should be visually compelling, but also clear, useful, and built to work across real-world applications.
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To me, the visual expression of a brand goes far beyond a logo. It’s shaped by its website, marketing materials, packaging, presentations, and other pieces a business uses to communicate and present itself. That’s why brand identity is at the heart of my work. I help clients move beyond a logo and into a more complete visual system, with typography, colour, imagery, layout, and guidelines that make their brand easier to recognize, apply, and grow across websites, marketing materials, and other touchpoints.
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After studying Visual Communications at the Alberta College of Art and Design, I built a career across brand identity, marketing design, and creative direction. Today, my work brings that experience together: the eye of a designer, the thinking of a creative director, and the care to make each piece work as part of a larger whole.