With a degree from ACAD (now AUArts), and 20+ years of design experience, I offer an easy creative partnership that cuts to the heart of your goals and objectives. I serve business owners (big or small), communications managers, and art directors who want smart, expressive solutions to their challenges.
I’m primarily focused on helping my clients attract and connect with their ideal customers through building strong brand identities, websites, and marketing collateral. I also practice Surface Design, which is patterns and illustrations applied to products. This unique combination enables me to create visual brands that are both artful and purpose-driven, evoking an emotional connection that invites interaction and builds trust.
Should the needs of your brand require more than my core design specialties, I can access my trusted network of marketing consultants, photographers, writers and printers.
Above all, my goal is to connect customers to your brand—the art of expressing who you are and what you stand for—in a way that captures hearts.
I practice two complimentary design disciplines, Graphic Design and Surface Design. As a Graphic Designer, I help you attract and connect with your ideal customer through strategic, brand-focused, design–encompassing your logo, brand identity, website, all the way down to your business cards and other marketing collateral. As a Surface Designer, I create beautiful, fresh, on-trend patterns and illustrations that can be applied to fabric, giftware, apparel and any other surface.
The skills I’ve developed as a surface designer have proven to be of great benefit to my Brand Identity clients. Custom patterns and illustrations are a powerful tool to distinguish a business because they are 100% custom to your brand, not from a stock library. Patterns are versatile and can be utilized in a variety of ways to create brand recognition. They can add interest to collateral, websites, and spaces such as exterior murals and interior walls in an office or retail setting. The sky's the limit for incorporating custom pattern and illustration into the branding of a business.
When I’m not in my studio, I'm typically exploring the outdoors or anything art-related. I live in Cochrane, Alberta, and my heart resides in the nearby Canadian Rockies for inspiration — and fun. I love hiking, mountain biking, snowboarding, and wandering with my camera, husband and fluffy golden-retriever, Waylon.
