alexandra macisaac logo

DESIGN
SERVICES

Through collaboration with a team of professionals, I offer a full-spectrum of custom creative services to help your business.

Art Direction

Brand Identity

brand strategy

Copy Writing

Graphic Design
Illustration

packaging design

Photography

Print Collateral

Website Design

Brand Identity DESIGN

Reach new heights with a brand identity that expresses who your business is at its core and spans across all of your marketing material.

CUSTOM PACKAGE

Brand Identity Development

By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, etc.

Brand Identity packages typically include:
Discovery Session
Logo Development
Tagline Development
Mood Boards
Typography Selections
Colour Palettes
Photography Style Recommendations
Custom Supporting Graphics
Brand Style Guide
Who is this for?
Start-ups
Companies that have a weak or mis-matched brand identity.
Established companies that have been in business for years and recognize it’s time for a refresh to stay current.
CUSTOM PACKAGE

Brand Identity Implementation

Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively across all of your marketing material.

Each business will have different needs when it comes to the specific components needed to implement their brand. These packages could include:
Business Card Design
Custom Website Design
Signage
Direct Mail, Brochures, or other Print Materials
Copy Writing
Photography
Promotional Items
Social Media Branding
Trade Show Displays
Vehicle Graphics
Etc.
Who is this for?
Businesses that have a brand identity they're pleased with and are ready to branch out with additional marketing collateral.

My Brand Identity Process

If your company doesn't have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.

Brand identity process chart graphic
Discovery Session

During this strategic phase, I conduct an in-depth interview to learn about your business and goals. I’ll help you uncover key insights to your business and pin-point what truly sets it apart. This info will provide the foundational framework for the identity.

Brand Identity Development

In this phase, I translate the Discovery phase information into the visual language of your brand - the logo, colour palette, type treatments, supporting graphics, etc. It’s these components working together that form the Brand Identity of your business.

Brand Identity Implementation

This is where we create the specific marketing pieces your business needs to communicate with its customers. The visual language created during phase two informs the design of all tactical materials such as a website, brochure, promo materials, etc.

Graphic Design
for Established Brands

I not only craft brand identities from scratch, but also frequently create marketing collateral for established companies and organizations that upholds the brand they’ve worked hard to build. I can ensure consistency in visuals and messaging by following a brand style guide, or by examining existing marketing materials.

Projects could include anything from trade show displays to packaging, to print collateral, or even a vehicle wrap.

CUSTOM WEBSITE DESIGN

A unique business deserves a unique website. Break away from cookie cutter templates with a custom website that’s been designed specifically with your audience and the needs of your business in mind.

  • Custom designed
    Sitemap development
  • Wireframe development
    Fully responsive
    Copy writing
    Moodboard development
    SEO friendly
  • Images optimized for web
    Fast loading
    Secure hosting
    Google Analytics
    Easy to update
    Domain connection
    Training session

Since the needs of every business is unique, I put together custom packages for my clients. Please get in touch to discuss in greater detail.

LET'S TALK