alexandra macisaac logo


I’m a Brand Identity Designer which means I provide a wide range of design services, for everything visual used to market a company works together to form it’s “Brand Identity”. Through collaboration with a team of professionals, I offer a full-spectrum of custom creative services to help your business.

Art Direction

Brand Identity

brand strategy

Copy Writing

Graphic Design

packaging design


Print Collateral

Website Design

A well-planned and executed brand identity can be an invaluable investment into your business. Your target audience is more likely to notice and remember your business should it have a distinct identity that’s been intentionally designed with them in mind.

Brand Identity Services


Brand Identity Development

By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, poster, etc.

Brand Identity packages typically include:
Discovery Session
Logo Development
Tagline Development
Mood Boards
Typography Selections
Colour Palettes
Photography Style Recommendations
Custom Supporting Graphics
Brand Style Guide
Who is this for?
Companies that have a weak or mis-matched brand identity.
Established companies that have been in business for years and recognize it’s time for a refresh to stay current.

Brand Identity Implementation

Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively into the tactical marketing pieces your business requires.

Each business will have different needs when it comes to the specific components needed to implement their brand. These packages could include:
Brochures / Print Materials
Copy Writing
Promotional Items
Social Media Branding
Trade Show Displays
Vehicle Graphics
Who is this for?
Businesses that have a brand identity they're pleased with and are ready to branch out with additional marketing collateral.

Guided Process

If your company doesn't have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.

Brand identity process chart graphic
Discovery Session

During this strategic phase, I conduct an in-depth interview to learn about your business and goals. I’ll help you uncover key insights to your business and pin-point what truly sets it apart. This info will provide the foundational framework for your brand identity.

Brand Identity Development

In this phase, I translate the Discovery phase information into the visual language of your brand - the logo, colour palette, type treatments, supporting graphics, etc. It’s these components working together that form the Brand Identity of your business.

Brand Identity Implementation

This is where we create the specific marketing pieces your business needs to communicate with its customers. The visual language created during phase two informs the design of all tactical materials such as a website, brochure, promo materials, etc.

Graphic Design
for Established Brands

I not only create and redesign brand identities, but also frequently work with well-established companies and organizations to create specific pieces of marketing collateral that align with their existing brand. As a brand Identity specialist, I can ensure consistency in visuals and messaging by following  existing brand style guides, or by examining your existing marketing materials.

Projects could be anything from trade show displays to packaging, to an annual report, or even a website.

Since the needs of every business is unique, I put together custom packages for my clients. Please get in touch to discuss in greater detail.