I’m a Brand Identity Designer which means I provide a wide range of design services, for everything visual used to market a company works together to form it’s “Brand Identity”. Through collaboration with a team of professionals, I offer a full-spectrum of custom creative services to help your business.
A well-planned and executed brand identity can be an invaluable investment into your business. Your target audience is more likely to notice and remember your business should it have a distinct identity that’s been intentionally designed with them in mind.
By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, poster, etc.
Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively into the tactical marketing pieces your business requires.
If your company doesn't have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.
During this strategic phase, I conduct an in-depth interview to learn about your business and goals. I’ll help you uncover key insights to your business and pin-point what truly sets it apart. This info will provide the foundational framework for your brand identity.
In this phase, I translate the Discovery phase information into the visual language of your brand - the logo, colour palette, type treatments, supporting graphics, etc. It’s these components working together that form the Brand Identity of your business.
This is where we create the specific marketing pieces your business needs to communicate with its customers. The visual language created during phase two informs the design of all tactical materials such as a website, brochure, promo materials, etc.
I not only create and redesign brand identities, but also frequently work with well-established companies and organizations to create specific pieces of marketing collateral that align with their existing brand. As a brand Identity specialist, I can ensure consistency in visuals and messaging by following existing brand style guides, or by examining your existing marketing materials.
Projects could be anything from trade show displays to packaging, to an annual report, or even a website.