Through collaboration with a team of professionals, I offer a full-spectrum of custom creative services to help your business.
Reach new heights with a brand identity that expresses who your business is at its core and spans across all of your marketing material.
By working closely with you to gain a thorough understanding of your business, audience, goals, and values, I can create or refine a brand identity for your business that’s memorable, distinctive, and resonates with your target audience. Once the Brand Identity is established, you’ll be setup with the proper groundwork in place for the creation of any marketing collateral you may need such as a website, brochure, etc.
Once the Brand Identity has been created, it’s time to roll it out consistently and cohesively across all of your marketing material.
If your company doesn't have a strong Brand Identity, I recommend this three-phase approach before jumping into any design and potentially wasting resources on an unsuitable direction. I will guide you through a process that will lay a proper foundation, setting your business up for long-term success.
During this strategic phase, I conduct an in-depth interview to learn about your business and goals. I’ll help you uncover key insights to your business and pin-point what truly sets it apart. This info will provide the foundational framework for your brand identity.
In this phase, I translate the Discovery phase information into the visual language of your brand - the logo, colour palette, type treatments, supporting graphics, etc. It’s these components working together that form the Brand Identity of your business.
This is where we create the specific marketing pieces your business needs to communicate with its customers. The visual language created during phase two informs the design of all tactical materials such as a website, brochure, promo materials, etc.
I not only craft brand identities from scratch, but also frequently create marketing collateral for established companies and organizations that upholds the brand they’ve worked hard to build. I can ensure consistency in visuals and messaging by following a brand style guide, or by examining existing marketing materials.
Projects could include anything from trade show displays to packaging, to print collateral, or even a vehicle wrap.
A unique business deserves a unique website. Break away from cookie cutter templates with a custom website that’s been designed specifically with your audience and the needs of your business in mind.