Design Services

Brand, web, and graphic design

Brand Identity Design

Brand identities that go beyond a logo, combining typography, colour, imagery, and clear guidelines into a cohesive visual system built to grow with your business.

Through a clear, guided process, I create brand identities that move beyond a logo and into a complete visual system, with typography, colour, imagery, layout, and guidelines that help your brand show up with clarity and consistency.

The goal is to create an identity that feels considered, practical, and recognizable, giving you a strong visual foundation to build on as your business grows. It also gives you the tools you need to apply your brand across your website, marketing materials, and key brand touchpoints.

TYPICAL PROJECTS MAY INCLUDE:

  • Brand Clarity Session

  • Creative direction

  • Logo design

  • Typography selections

  • Colour palette

  • Custom patterns or graphics

  • Icon sets

  • Photo style recommendations

  • Brand application examples

  • Brand style guide

  • Templates

A booklet titled 'Brand Identity Guidelines' for Shepard Logistics Centre, featuring a cover image of curved railroad tracks with the Shepard logo above the title in white text on a black background, and a strip of golden grass at the bottom.
MacBook Pro laptop screen displaying Fortress Glass website with a family scene and tagline 'Built to protect what matters.'

Website Design

Purposeful, engaging websites shaped around your goals, your audience, and your brand, from planning and design through build and launch.

Your website should be shaped around what it needs to achieve, whether that is building trust, explaining your services, showcasing your work, or helping people take the next step.

I design and build purposeful, engaging websites that are clear, responsive, and easy to navigate. From sitemap and wireframes to design, website build, basic SEO, and launch support, the process is structured to create a site that is aligned with your brand, useful for your audience, and built with purpose.

TYPICAL PROJECTS MAY INCLUDE:

  • Website planning

  • Sitemap and wireframes

  • Website design and build

  • Copy guidance or copywriter collaboration

  • Basic SEO

  • Responsive testing

  • Launch support

  • Training or handoff guidance

Graphic Design

Print and digital materials that extend your brand across every touchpoint with clarity, consistency, and creative thinking, while remaining unmistakably on-brand.

Every piece your audience sees plays a role in shaping your brand identity, from presentations and reports to ads, signage, social graphics, event materials, and packaging.

I create print and digital materials that extend your brand across a range of formats with consistency, care, and creative thinking, whether I’m building from a new identity or working within an established brand system. From a single piece to a full set of branded materials, each one is designed to communicate clearly, feel connected, and support the larger visual system.

Examples of graphic design projects:

  • Ads

  • Annual reports

  • Business cards

  • Brochures

  • Canva templates

  • Google ads

  • Packaging design

  • PowerPoint presentations

  • Stationery

  • Stickers

  • Signage

  • Social media graphics and templates

  • Vehicle graphics

  • And more

Cover of the University of Calgary School of Public Policy 2023/2024 annual report titled 'Bridging to Tomorrow,' featuring stepping stones across water on the bottom right.

FAQs

Answers to a few common questions about working together.

How much does a project cost?

Project costs vary depending on the scope, complexity, and specific needs of the project. After an initial conversation, I’ll provide a detailed estimate outlining the recommended scope and fees before any work begins.

Can you design just a logo?

I typically approach logos as part of a broader brand identity, so the result feels cohesive and gives you the tools you need to use the brand consistently. For businesses that already have an established brand and simply need a new or refreshed logo, a focused logo project may be all that’s required. Get in touch and we can determine what makes the most sense for your business.

What is the design process?

The process varies slightly depending on the project, but generally begins with discovery and creative direction, followed by creative exploration, design development, refinement, and final delivery or launch. You’ll be involved at key stages throughout the process, with clear opportunities for feedback and approval.

How long does a typical project take?

Timelines vary depending on the scope, complexity, and my availability. Smaller projects may take just a few days, while larger brand identity, website or multi-piece projects can span several weeks or a few months. I’ll provide a clear project schedule in the estimate.

What do you need from me before we get started?

It depends on the type of project. Before we begin, I’ll outline what’s needed from you and identify any additional resources the project may require, such as copywriting, photography, illustration or development. When needed, I can bring in trusted creative partners to support the project.

Do you work with existing brands, or only new ones?

Both. I work on new brand identities as well as projects for established brands. If you already have an identity in place, I can work within it, evolve it where needed, or help extend it across websites, marketing materials, and other touchpoints.

Do you handle printing, photography, or copywriting?

Yes. Depending on the project, clients may provide their own copy, photography or other assets, or I can help coordinate trusted writers, photographers, printers and other creative partners as needed.

How far in advance should I book?

Availability varies throughout the year and depends on the size of the project. If you have a specific launch date or deadline in mind, it’s best to get in touch early so we can determine whether the timing will work.

More Questions?

Get in touch to discuss your project.

Get Started