Jakubec Consulting is a a boutique consultancy focused on strategic planning, public policy analysis, public relations and writing services. Noticing a change taking place in the industry with regards to clients placing a greater value on visual presentation, Jakubec Consulting contacted me to establish a professional identity and branded materials to make a stronger connection with their clients.

The resulting identity is professional and minimal, yet inviting with a pop of personality that’s expressed with the supporting color palette and sweeping, arched graphics. During the discovery process, I was able to uncover that my client places a high priority on strong client relationships. This information forms the concept behind the logo, a link formed with an intertwined ‘J’ and ‘C’.