Heather Cleveland Logo Concept on a yellow background


A brand identity concept for a real estate professional.

Heather was seeking an identity to accurately reflect the brand values of her business. During the strategy session, we identified these values to be: Integrity, Accuracy, Patience, and Synergy. This identity concept seeks to communicate these values through a visual tone that’s natural, polished, minimalist, and flowing.

The logo is a stylized monogram of an H and C flowing into each other, forming subtle leaf shapes to represent the concept of nature. The logo is balanced, minimalist and aims to portray a sense of precision and refinement. A custom, repeating pattern unites the entire identity and supports the visual tone of the branding. It's a precise, balanced geometric pattern that's also flowing and organic, forming shapes reminiscent of leaves or petals of a flower. This nature theme also carries into the brand imagery, showcasing close-ups of nature, homeowners enjoying their yards, and natural elements within the home.

Badge logo on home imagegeometric pattern dark greygeometric pattern goldgeometric pattern dark bluegeometric pattern rosebusiness card design with rounded cornersHC icon design on a water backgroundyour home is your lifestyle text over imagesocial media instagram canva templateshomepage mockupsecondary logo designMarket Update report cover designfloral imageleaf image close upwordmark on goldwordmark on dark greyfrosted tree imagebathroom imageword mark on light greywordmark on rosebrand style guide coverbadge logo on light grey backgroundcotton floral imagenatural home kitchen interior


Eon Water Can Designs
The Nest Logo on a brown background
The Inside Line business card design
A visual branding & design studio based in the Calgary area.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Alexandra MacIsaac. All right reserved.