AHPCA

Rounding out a new identity for a charitable organization.

I worked with AHPCA, a palliative care association, to expand their identity from just a set of logos into a cohesive set of marketing materials that communicates their friendly, knowledgable, and supportive nature. Careful font selection, pacing of information and photo selections aim to provide a sense of relief, clarity, and enthusiasm to what can often be experienced as a difficult time in a family’s journey.