Bayside Estates website design


Identity development for an estate community in Airdrie, Alberta.

We were tasked with creating the identity for Bayside Estates in Airdrie. Since the community’s main feature is a series of water canals, we chose to create a theme revolving around the concept of a dream-like oasis. The concept is reinforced by messaging inspired by the rhyme, ‘Life is but a Dream’, watercolour textures, and photography portraying a carefree lifestyle, inspired by weekend living at the cottage. The project involved revamping the existing Bayside wordmark, creating a high-end community brochure, a registration website, signage and flags, web banner ads, and traditional print advertising.

Bayside Estates brochure coverBayside Estates inside pages of a familyBayside Estates registration website designBayside Estates inside spread, this is livingBayside Estates custom amenity map from brochureBayside estates custom phase map from brochure


Heather Cleveland Brand Identity
Heather Cleveland Brand Identity
Stepper Homes Ad on a bus stop shelter
A visual branding & design studio based in the Calgary area.
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