For this project, I was challenged with updating a brand identity I created over a decade ago. The business had been on the back-burner and was now headed in a new direction, in need of an updated, professional identity to begin attracting investors. Still rapidly evolving, the business would most likely be pursuing the direction of an equipment leasing company for clients in the oil and gas industry. Because it had been decided that the company would likely have a large focus on environmentalism, we decided the original tree icon would still work well for the new direction of the business. I updated the logo by modernizing its wordmark component and created an accompanying brand identity that would be flexible enough should the direction of the company shift.
