Brand Identity & Website Design for a Wildlife Ecology Consultancy.
Roam Ecology is an independent wildlife ecology consultancy working with Indigenous communities, governments, and organizations across Canada. With expertise in wildlife conservation, scientific research, and environmental management, the firm needed a cohesive brand identity and website that would reflect its experience, values, and professional approach.
Despite being an established business, Roam Ecology had little in the way of existing brand assets beyond a basic logo. The challenge was to build a cohesive visual identity from the ground up, one that communicated scientific credibility and professionalism while remaining approachable, grounded, and connected to the natural environment. The identity also needed to be versatile enough to work across a wide range of communications, from technical reports to digital platforms.
Following a Brand Clarity and Creative Direction process, I refined the existing bison logo and developed a comprehensive visual identity. A rich, nature-inspired colour palette, bold modern typography, wildlife photography, and subtle topographic graphics work together to create a distinctive yet versatile design system. The identity was extended across a new website, stationery, report and PowerPoint templates, with a comprehensive style guide that gives the client the tools and guidance to maintain a consistent brand across future applications.
Despite being an established business, Roam Ecology had little in the way of existing brand assets beyond a basic logo. The challenge was to build a cohesive visual identity from the ground up, one that communicated scientific credibility and professionalism while remaining approachable, grounded, and connected to the natural environment. The identity also needed to be versatile enough to work across a wide range of communications, from technical reports to digital platforms.
Following a Brand Clarity and Creative Direction process, I refined the existing bison logo and developed a comprehensive visual identity. A rich, nature-inspired colour palette, bold modern typography, wildlife photography, and subtle topographic graphics work together to create a distinctive yet versatile design system. The identity was extended across a new website, stationery, report and PowerPoint templates, with a comprehensive style guide that gives the client the tools and guidance to maintain a consistent brand across future applications.
"After starting my own wildlife consulting business, I initially wanted help designing a website, but working with Alexandra MacIsaac Design helped me develop not only a website but an entire visual identity for the firm. Alexandra took the time to understand my goals and preferences, and she was flexible enough to incorporate elements of our existing branding that I wanted to keep. I am extremely happy with the clean, cohesive visual identity she created. Alexandra was responsive, professional and made the whole process easy from start to finish. I highly recommend her for your graphic design needs.."
Brian Kopach
Founder, Roam Ecology Inc.
