A logo design for an upscale concession at a private golf course.

Priddis Greens Golf & Country Club, a private course in Southern Alberta, required a logo for The Nest, a newly reimagined concession space designed as more of a casual gathering place than a traditional concession stand. Plans for the new facility included an expansive covered patio, outdoor fireplace, bar, kitchen, and pizza oven. The identity needed to feel connected to the existing Priddis Greens brand, while also reflecting the natural setting and the more refined architectural character of the new space.

The solution balances modern and natural elements to create an upscale-casual feel. A modern, stylish typeface is paired with a more rustic one, alongside an abstract, minimalist interpretation of a nest. A dark, masculine colour palette with copper accents was chosen to match the natural tones and finishes of the architectural design, reinforcing the upscale but relaxed character of the space.