The Rocky View Foundation provides affordable housing and supportive living for seniors. For this project, I was tasked with designing their strategic report to portray a compelling story to attract donors, inform stakeholders and the general community of their vision for creating more affordable housing options and services in the area.
The main challenge for this project was that aside from a logo, the Rocky View Foundation, did not have quality brand elements to work with. By expanding their colour palette, establishing a photography style, and creating type and graphic treatments, I not only created a brochure for their immediate needs, but also elevated their brand identity to express a vibrant, family-friendly, aging-in-place, community-minded organization.
