ROCKY VIEW FOUNDATION

Elevating an identity though the design of a strategic report.

Rocky View Foundation Brochure Design

The Rocky View Foundation provides affordable housing and supportive living for seniors. For this project, I was tasked with designing their strategic report to portray a compelling story to attract donors, inform stakeholders and the general community of their vision for creating more affordable housing options and services in the area.

The main challenge for this project was that aside from a logo, the Rocky View Foundation, did not have quality brand elements to work with. By expanding their colour palette, creating an image library, creating type and graphic treatments, I not only created the brochure they needed, but also elevated their brand identity to express a vibrant, family-friendly, aging-in-place, community-minded organization.

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