We worked with Priddis Greens Golf and Country Club to modernize their identity to appeal to a younger demographic, yet retain enough brand recognition to still resonate with long-standing members, reaffirming their decision to continue to choose Priddis Greens as their club. The new identity communicates their core values of ease, excellence, enjoyment, and connection. It personifies the qualities of integrity, approachability, and fun; while also showcasing the natural beauty of it’s enviable location.

‍Brand Strategy provided by Catherine Gardiner